Hey there! I’m Jeff Beberman. My friends call me Beebs. My family, and the government, call me Jeffrey. I’m a hands-on creative director who’s driven to solve problems and create work that transforms brands and engages audiences.
At Expedia, we brought empathy and soul back to the travel industry’s race to the bottom by tapping into the human desire to explore beyond one’s borders. We were made to wonder and wander.
We didn’t have to look further than the bottle to help Corona embrace their heritage, launching a relaxed point of view on life. With the brand’s first spanish language tagline, La Vida Más Fina, we encourage everyone to make time to take time with a Corona and a lime.
For Whole Foods, we reminded people you don’t just shop there for its values. You shop at Whole Foods because of its high-quality, great tasting, OMG, these donuts are delicious! and they’re vegan, #NoJudgements, whatever makes you whole market.
And we “refreshed” K-Swiss with perhaps the first, and maybe the only, NSFW spokesperson, Eastbound and Down’s Kenny Powers. The internet loved it. Facebook shut down our app. Someone stole the pair of Tubes I gave to my brother off the beach... For a hot minute, K-Swiss was the shit.
Whether it’s crafting global campaigns or social media stories, I strive to capture imaginations, lead with kindness, and promote a culture of experimentation, collaboration, creative excellence and fun.
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Born and raised in Queens, NYC, Jeff now resides in Los Angeles. He no longer says, “wawter.” And is available for work wherever the internet can take him. You know where that is.
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e: jbeberman@gmail.com
c: 310.910.5399
@jeffbeebs