Everyone knows what Whole Foods stands for: organic, sustainable, cage-free, high-quality food. After years of WFM being known only for their values, people started rejecting WFM for being off-putting and righteous. Yes, people respected Whole Foods, they just didn’t like Whole Foods.
Truth is, there are a lot of reasons to like Whole Foods -- their philosophy and values are just two of them. We needed to show people all the great reasons to like WFM, to convince people that WFM was the place to find the best of whatever it is they’re into, from fresh-caught seafood and organic fair trade bananas to local craft ice cream and peanut butter you grind yourself.
Inspired by the social meme, Overheard at Whole Foods, our campaign welcomes in a broad audience by turning our attention to the consumer, highlighting the experiences and products they can only get at Whole Foods Market, connecting with consumers over our shared passion for food.
Whole Foods Market • Shhh
Whole Foods Market • Expert Advice
Whole Foods Market • One More Item
Whole Foods Market • Paleo
Whole Foods Market • Pastabilities
Whole Foods Market • Second Opinion
Whole Foods Market • Put An Egg On It
Whole Foods Market • Wine Bar
Whole Foods Market • Cheese School
Whole Foods Market • Grindin'
K-Swiss • Get Champion-y
As part of a fully integrated campaign for K-Swiss, Kenny Powers, of HBO's Eastbound and Down, breathes new life into the K-Swiss brand, instructing the youth of America to get Tubes, get training and get champion-y.
The campaign launched with a featured short on Funny or Die, before dropping commercials on TV and online. Film content was supported with the Kenny Powers Muscle Machine smartphone app, the Workout Wingman Facebook Wall spotter, a custom microsite, as well as print and OOH.
At every step along the way, Kenny encouraged weaklings everywhere to Train the F Out in K-Swiss Tubes.
K-Swiss • Signing Kenny
K-Swiss • Get Champion-y
K-Swiss • Speed
K-Swiss • Hole Touching
K-Swiss • Hard Hitting
K-Swiss • Ninjitsu
iPhone 5s• You're more powerful than you think
With the computing power of iPhone 5s and the apps it runs, you have it within your power to be stronger, healthier and more fit.
In 1962, John F Kennedy commissioned "Chicken Fat" to be recorded and played over the PA system in schools to get children to exercise. Now we have iPhone and apps.
iPhone 5s • Strength
FIAT 500X • Reinvention of an Italian Classic
The Fiat 500 was born in and for Italy, but the 500X was reinvented for the modern world.
To parallel this principle, we remade the iconic Italian song, "Volare." By bringing together great voices, instruments and sounds from around the globe, we created a completely new take on the classic.
We filmed in 7 different countries, over the course of 6 weeks, recording all the music live on location.
The song was adapted by music producer Steve Lindsey (Leonard Cohen, Willy Nelson, Elton John, amongst others).
Fiat • Volare Crossover
Tango • More to See, More to Discover
With Google's latest technological upgrade for mobile devices, your phone is now an AR platform, giving users the ability to unlock and add virtual objects and information on top of your surroundings.
Shedding new light on the things right in front of you, Tango lets you see more of your world. So no matter where you are, there's always a richer, deeper experience to engage with, explore and enjoy.
Tango • Brothers
Tango • Wayfair
Tango • Dominos
Tango • GuidiGo
Sonos • Fill Your Home With Music
In a marriage of music and color, we show how SONOS can fill your home with music, all from one simple app.
Sonos • Face Off
Sonos • Sonic Reducer
Sonos • Wor
HP • Let's Do Amazing
No one ever got anything done by talking about it. Doers change the world.
On TV and online, Rhys Darby meets up with a couple such people, uncovering what little piece of amazing they're accomplishing with the help of HP products and services.
Brand poster spread the mantra of doing throughout HP offices globally.
HP • Let's Do Amazing
HP • Dre
HP • Labs
HP • Annie
HP • UPS
HP • Venetian
HP • DreamWorks
HP • Employee Launch
NY Knicks • The Knicks are New York, New York are the Knicks
With the Nets moving to Brooklyn, the Knicks wanted to make sure they took credit where credit was due. While the Nets could represent BK, there could only be one team for all of New York.
Sample pages from a proposed Knicks brand book creates a new identity for the team, grounding them in the city from which it draws its strength, creativity and inspiration.
As the team for all of New York, the subsequent campaign parallels the city it represents. Just as five boroughs come together to form one great city, the players too must unite on the court to fulfill a team's destiny.
Second Chances is a print series of collaged vintage cartoons and comics, breathing new life into old characters, creating a story of their own.
19"x24" 3 color screen print, 100lb. bristol paper Limited edition of 40. Signed and numbered.
To bring Zune into the cultural conversation, we created Zune Arts: The digital art project/experiment for Zune. We told stories of it's brand values, friendship and sharing, through unique collaborations with interesting artists and emerging musicians.
Zune Arts • Masks
Zune Arts • Piece of You Piece of Me
Zune Arts • Le Cadeau du Temps
Zune Arts • Tickle Party
Zune Arts • The Lost Ones
An original graphic novel written by Steve Niles and illustrated by Morning Breathe, Kime Buzzelli, Dr. Revolt and the legendary Gary Panter.
NBA Street • Rise & Shine
Harness the creativity of the streets to take your game to new levels.
NBA Street • Airoglyphics
Beats Pills • Small But Loud
A definition of the product and attitude, the Beats Pill characters were created to be literal speaker boxes for all that's hot in culture.
With constant communication, via posts on Facebook and Tumblr, and digital OOH media, the Beats Pills were always dropping some knowledge about the world around us.
Beats by Dre • Case Study
2017 brings an updated design for a business of a bygone era, home delivery of siphon top seltzer in Brooklyn, NY. A tradition that will hopefully carry on forever.
Included in the redesign is a new identity, graphics package, business cards and flyers. T-shirts coming soon.
As a gift for the owner's best and oldest friend, I hand painted two bottles with a personalized message, which were then filled with seltzer and delivered.
Fiat 500X • From A to X
The bigger, more powerful, more versatile Fiat 500X can take you anywhere you want to go. So don't just go from A to Boring. Go from A to X.
The animation was used as a billboard projection for the premier of the 500X at the LA Auto Show with additional static billboards around the LA Convention Center.
Portland Trailblazers • Ready or Not
Game schedule player cards and posters connect a new, young team to their city and the city to their team.
Each month a new schedule was released, introducing a player with a key Portland landmark.
These alphabet blocks are my take on a childhood classic.
Upon initial development, I used some of my favorite display typefaces to create personalized blocks.
After further development, I designed my own typeface to create truly one of a kind blocks.
Each block is hand cut, sanded and painted with the initials of its intended recipients.
2.5" maple, 3.5" cherry
Before launching their next gen app, Headspace wanted to take a moment to thank their subscribers for joining them on their mission of making the world a happier, healthier place.
Headspace • Thank You
2K creates the most realistic gaming experiences. So much so, it's the games the pros play. Here are a couple highlights from that work, with some amazing athletes, including Kevin Garnett, Brian Wilson and Jack Johnson.
MLB 2K11 The Call
NBA 2K9 Westside
NHL 2K10 Stumble Shot
Title and key art design and writing for the Holocaust documentary film After Auschwitz: The story of six women's struggle to be more than survivors in America.